June 2020

When Lehigh University set out to redo its website for prospective undergraduates, one overriding factor was crystal clear to the staff members and stakeholders who were making the key decisions concerning the site. The cohort of digital natives to whom

Website redesign decisions often percolate for months, if not years, before action is taken and the team dives in for a do-over. Prior to taking the plunge, there tends to be a lot of low-grade dissatisfaction that gains momentum, as