Mindy League, Design Director

Mindy League

– executive design and creative leader –

My distinct human-centered approach has been described as radical empathy. Whether examining the impact of corporate strategies on customers and the broader enterprise, or working with and leading a team, I step into businesses with a fervent dedication to excellent experiences and high-impact results.

I provide a highly thoughtful and adaptive approach to constantly evolving technologies and behaviors, with a specialized focus on leveraging AI, personalization, and contextualization of digital experiences through human-centered design. This ensures a seamless UX between people and the machine world. My experience contributes to a depth of perspective into the challenges and opportunities faced by top global brands.

My passion is people. I thrive in leadership roles and lead with human-centered practices for team management, problem solving, and design. I’m a trained photographer and designer who has been honored throughout my career with significant awards for my work in visual design, UX, and marketing. I received a Bachelors’ degree in Fine Arts from the University of Texas that informs my creative aesthetic to consistently drive next level success across both tactical and strategic initiatives within multiple disciplines.

125
HCD Workshops Facilitated
16
Years UX Experience
20
Years Creative Leadership

Business Served

Awards and Honors

2022.

MarCom Awards – Gold

Velocity Global - Best B2B

MarCom Awards – Platinum

International Paper - Best Manufacturing Website

2019.

Communicator Award of Distinction – Silver

Martin County Florida

American Association of Librarian’s Best Websites for Teaching & Learning

American Library Association + Google: Ready to Code

Communicator Award of Distinction – Silver

ALA + Google: Ready to Code

w3 Silver Award

ALA + Google: Ready to Code

2021.

w3 Award – Gold

Marin County Suicide Prevention

Davey Award – Silver

SIU School of Medicine

2014.

Communicator Award of Excellence – Gold

IBM Presence Zones

Communicator Award of Excellence – Gold

IBM Smarter Workforce

2020.

Communicator Award of Distinction – Silver

Southern District Court NY

2013.

Communicator Award of Excellence – Gold

HP Path to Security

Communicator Award of Distinction – Silver

DELL ``Derby Dash``

2012.

Telly Award – Bronze

HP OEM

Communicator Award of Distinction – Silver

HP OEM

Keynote and Speaking Engagements

2023.

UX Banter Podcast

The Power of User-Centered Design

2021.

DrupalCon, North America

How Your Website Influences Your Brand

Pantheon Partner Webinar

Achieve Agile Digital Transformation, with Andy Kucharski

Acquia Roundtable

Spark Engagement: Increase Conversions for Higher Ed, with Kristen Boden - Portland State University

2019.

Design4Drupal Boston

Driving Strategy with Human-Centered Design, with Chris O'Donnell

2008.

Austin Inventors and Entrepreneurs Association (AIEA)

How to leverage ID to get your product from concept to consumer

2022.

DrupalCon Portland

Personalize Your Path to Conversion

DrupalCon Portland

Unlocking Your Path to Personalization, featuring Comcast Technology Solutions

2020.

Promet Source Webinar

Web Design for Accessibility, with Aaron Armstrong

Promet Source Webinar

Design Thinking for Online Collaboration

2016.

KASASA, Women’s Professional Group – ATX

Handling Your Emotions in the Workplace Like a Pro