Leveraging Watson AI for Enhanced IBM Digital Experiences

IBM encountered a significant challenge in effectively guiding partners, customers, prospective customers, and employees through its vast array of web properties. The executive leadership team aimed to unify the digital experience, streamlining navigation across platforms and introducing personalized interactions through cutting-edge technology. The goal was to leverage Watson AI to create a recommendation engine, enhancing personalization and fostering a community ecosystem for advocacy, thereby transforming the digital portal into a vital tool for business development and sales enhancement for IBM technology.

As the lead of the discovery phase, I developed a comprehensive strategy that integrated IBM Watson technology, aiming to redefine user interactions within IBM’s digital ecosystem. Through workshops with high-level executives and in-depth interviews with stakeholders, we identified crucial objectives and envisioned a digital experience that utilized Watson AI for tailored user engagement. The strategy centered on establishing a community ecosystem to guide and empower IBM’s network of partners, customers, and employees, with the ultimate goal of creating a business development portal to catalyze sales growth and deepen technology engagement.

The strategic initiative culminated in the conceptualization to pioneer a platform designed to redefine IBM’s digital engagement strategy. Incorporating Watson AI, the platform offered personalized recommendations to improve user experience and engagement across IBM’s digital offerings. A key focus was on cultivating a community ecosystem to foster a sense of belonging and advocacy among users, significantly benefiting IBM business partners. This approach not only streamlined digital navigation but also strategically positioned IBM to meet the evolving needs of its ecosystem. A pivotal outcome of this collaboration was the creation of a detailed Business Requirements Document (BRD) for the IBM team, outlining project specifications, objectives, and technical requirements, thereby ensuring alignment with business goals and facilitating a user-centric digital platform. The initiative stands as a testament to the transformative potential of leveraging advanced technology like IBM Watson to create more personalized, engaging, and effective digital experiences, marking a significant advancement in IBM’s digital marketing and business development strategy.