IBM

In a strategic partnership with IBM, I worked closely with high-level executives to facilitate workshops and craft strategies around key technologies, with a focus on refining IBM’s approach to marketing in ways that more effectively served their customers. This collaboration was defined by our direct engagement with the core of IBM’s leadership, aiming to enhance the company’s digital marketing efforts and customer outreach for their Enterprise B2B segment. Through a blend of insightful workshop facilitation and strategic planning, we concentrated on uncovering innovative marketing solutions that highlighted IBM’s technological advancements while ensuring these solutions were tailored to meet the evolving needs of IBM’s clientele. Our work aimed to bridge the gap between IBM’s cutting-edge technology offerings and its market presentation, fostering a marketing strategy that was not only customer-centric but also underscored IBM’s position as a leader in the tech industry. This initiative reflected our commitment to delivering marketing excellence, perfectly aligning with IBM’s dedication to innovation and superior customer service.

IBM AI Product Discovery

The executive leadership team at IBM wanted to build a digital experience to better guide their partners, customers, prospective customers, and employees through their existing multiple web properties. Using Watson AI as a recommendation engine for personalization and building a community ecosystem for user advocacy, this product was to become a business development portal to help IBM business partners produce more sales on IBM technology.

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Smarter Workforce Digital Experience

An interactive storytelling persona-based experience sharing the challenges and solutions for varying roles in creating a smarter workforce with smarter HR solutions. Results provided within the tool and PDFs were downloaded as gated content. This yielded a phenomenal 6 fold increase in lead generation for this business unit.

Presence Zones Microsite

A B2B marketing site for IBM’s mobile technology that communicates emerging technology—at the time—to businesses so that can reach customers with their marketing messages based on physical device locations across channels to increase engagement and loyalty.

Watson Analytics Digital Experience

A stunning visual B2B marketing piece to introduce IBM Watson Analytics and AI solutions to showcase the many areas of business where it may be applied to unlock insights and business potential.

Social Business Social Campaign

Strategy, graphics, and content for an IBM Social Media campaign to encourage corporations to utilize IBM insight solutions to establish social cultures to help their brands build trust.