MyBody GX

MyBody GX uses DNA testing to deliver fitness and nutrition programs that are tailored for their customer’s exact genetic makeup. I played a pivotal role partnering with MyBodyGX to create an impactful online presence, while simultaneously establishing a new brand identity. Through PR and marketing strategies tailored to reach new audiences, I helped elevated the brand’s influence and reputation in the health and fitness industry, evangelizing more effective fitness techniques rooted in genetic data and nutritional science.

From a new logo to an e-commerce website, member education portal, printed 365 day journal and companion mobile app, MyBody GX has gone from concept to fully operational with a successful line of products and service offerings.